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CAPCO Marketing Proudly Promoting Michelle Obama’s Let’s Move! Intitative

August 8, 2012 by CM Staff

Let's Move We are proud to announce that we are actively promoting the Let’s Move! intitative, launched by First Lady Michelle Obama, in all of our diabetes-related publications and websites.

Let’s Move! is dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. Sure, this is an ambitious goal. But with your help, we can do it.

Combining comprehensive strategies with common sense, Let’s Move! is about putting children on the path to a healthy future during their earliest months and years. Giving parents helpful information and fostering environments that support healthy choices. Providing healthier foods in our schools. Ensuring that every family has access to healthy, affordable food. And, helping children become more physically active.

At the launch of the initiative, President Barack Obama signed a Presidential Memorandum creating the first-ever Task Force on Childhood Obesity to conduct a review of every single programs and policies relating to child nutrition and physical activity and develop a national action plan to maximize federal resources and set concrete benchmarks toward the First Lady’s national goal. The Task Force recommendations focus on the five pillars of the First Lady’s Let’s Move! initiative:

  • Creating a healthy start for children
  • Empowering parents and caregivers
  • Providing healthy food in schools
  • Improving access to healthy, affordable foods
  • Increasing physical activity

Everyone has a role to play in reducing childhood obesity, including parents and caregivers, elected officials from all levels of government, schools, health care professionals, faith-based and community-based organizations, and private sector companies. Your involvement is key to ensuring a healthy future for our children.

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Since 1995, Diabetic Gourmet Magazine has been a premiere online magazine dedicated to diabetes living.

The combination of award-winning content and a targeted audience creates a powerful, cost-effective tool for premium brands interested in reaching people living with diabetes.

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