CAPCO Marketing

Established 1991

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Email Advertising

Email advertising is one of the most powerful marketing methods online. Each day, we reach tens of thousands of responsive people living with diabetes through our email newsletters and dispatches. Get your message in one or more of our dispatches and you’ll be reaching a targeted audience expressly interested in receiving it.

This is not an email “blast” service and our subscribers were not harvested or opted-in from other websites, 3rd parties, incentives, or tricky registration forms. These are real people who personally signed up to receive one or more of our dispatches. Our lists are clean, private and 100% double opt-in and we do not send “solo” ads.

Forever Email Ads… We send 100% text-based email newsletters and dispatches. This means everyone can see it, read it, forward it and print it – regardless of whether they are using an online email service, mobile device or email client… forever. Your email ad never expires or disappears from the newsletter it appears in and it will never be blocked.

All email sponsorships include:

  • Two text ads per insertion (can be the same or different)
  • Exclusive top and bottom of email placement (no other advertisers in the email)
  • Ad Heading: Two (65-character or less) lines in regular case (not all-cap)
  • Ad Body: 17 lines of text (at 65-characters or less each) including url

Additional options and/or dispatch specific features include:

  • Link from the dispatch micro-site (if available)
  • Click tracking (optional redirect link to track clicks)

Benefits:

  • 100% text-based email. That means everyone can see, read, forward and print it (along with your viewable ad). Forever.
  • Non-html version means email accounts (like gmail and hotmail) and anti-virus software (like Norton and AVG) won’t block your ad or the email
  • Highly targeted audience that is highly motivated to buy and/or recommend products and services for diabetics
  • Ads will be the only sponsored product message in the dispatch
  • Possibility to include branded content provided by sponsor

Sample Sponsorship Ad:

HEALTHY PASTA RECIPES FROM DREAMFIELDS, PLUS PRINT YOUR $1.00 COUPON …

Fire up the stove and get ready to cook healthy!

Browse 50+ diabetes-friendly recipes kitchen tested by Dreamfields Pasta chefs and customers.

Dreamfields has the same high fiber as two cups of raw broccoli, so it helps you feel full longer and provides a steady source of energy. Dreamfields also has the same delicious taste and al dente texture of traditional pasta you love.

Sign up for more healthy pasta recipes and other tasty info by email, plus print your $1.00 coupon.

Visit http://www.trydreamfields.com/gourmet

 

Sample Email Screenshot

Exclusive text sponsorship appears within the first screen of each email. No competing advertising or advertiser noise. Ad appears at the top and bottom of each dispatch.

Screen Shot of Email Sponsorship

Sample Dispatches:

  • Daily Diabetic Recipe
  • The Diabetic Newsletter
  • The Diabetic News

Email Advertising Rate Card

Dispatch Name Audience and Reader Profile Priced By Open Rate Discounts
Daily Diabetic Recipe 27,058

Diabetics, diabetic caregivers, women, people looking for healthier and lower-carb recipes

Per Week $329 10% off 3x

15% off 6x

The Diabetic News 30,651

Diabetics, diabetic caregivers, people with related conditions

Per Issue $329 10% off 3x

15% off 6x

The Diabetic Newsletter 42,104

Diabetics, diabetic caregivers, women, people looking for healthier and lower-carb recipes

Per Issue $449 10% off 3x

15% off 6x

 

Interested in Advertising?

Please contact our friendly advertising coordinator using this contact form or use the contact information that follows it.

Contact Information as Image

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Since 1995, Diabetic Gourmet Magazine has been a premiere online magazine dedicated to diabetes living.

The combination of award-winning content and a targeted audience creates a powerful, cost-effective tool for premium brands interested in reaching people living with diabetes.

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Reaching Women


Great news -- women account for 79% of the Diabetic Gourmet Magazine audience!


Our Primary Audience: Women

Did you know...

Women make or influence 85% of all purchasing decisions

Women make 93% of the food purchasing decisions

75% of women identified themselves as the primary shoppers for their households

78% of women in the US use the Internet for product information before making a purchase

92% of women pass along information about deals or finds to others

Women mention brands an average of 73 times per week compared with just 57 times per week among males

73% of American women have printed a coupon from a website and 2 out of 5 have searched for a product because of an online coupon.

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