What Sponsorship Includes
All of the components are detailed below, followed by a comparison chart to see exactly what each level includes.
Banner Advertising
Sponsorship includes prominent, above-the-fold banner ad placements. Popular IAB sizes include Medium Rectangle (300×250), Leaderboard (728×90), Wide Skyscraper (160×600) and a Sponsor Badge/Banner right next to our site search area. Everyone that visits Diabetic Gourmet Magazine will see your ads. Over 1 million banner ads are delivered during a Platinum sponsorship!
Email Advertising
Sponsorship includes several email ad placements in our newsletters and dispatches, including “The Diabetic News” (29,988 subscribers), “Daily Diabetic Recipe” (28,044 subscribers), “Diabetic Newsletter” (44,417 subscribers), and “Diabetic Gourmet Contest Alert” (26,545 subscribers).
Email advertising includes prominent, exclusive above-the-fold location in our newsletters, which are easy to read and print in all browsers and email clients (your ad lasts forever). About 1 million total emails are delivered during a Platinum sponsorship!
Contest / Giveaway Sponsorship with Lead Generation
This is an exciting part of Platinum sponsorship — a contest/giveaway with branding, lead generation and data collection. Each contest lasts for 1 month. It is promoted in Diabetic Gourmet Magazine, our email newsletters and sent to our giveaway announcement mailing list.
The contest page is designed by us (and approved by you) and includes brand info, survey questions, links to sponsor’s content, etc. It also provides a spot for entrants to opt-in to be added to the sponsor’s mailing list. All entrants are directed to the sponsor’s website after entering (for guaranteed click-through’s). You can find more details and a screenshot here.
Content Integration
A study from the Marketing Science Institute finds that content-integrated advertising is the single most effective tool for convincing consumers to make purchases on the Web. The results highlight the payoffs for companies that contribute and integrate content into online media. Diabetic Gourmet Magazine sponsorship provides a multi-faceted solution that embeds your brand into the mind of our readers.
Content integration components:
Official Sponsors Page: Sponsors are featured on our “Official Sponsors” page with a logo linked to the sponsor’s site.
Special Offers Page: Listing on Special Offers page, which is great for coupons, sale pages, newsletter signups, etc..
Text links: 50-word text ads appear beside or following content.
Video Embeds: We will embed videos from the sponsor and include them in our media department (ie: recipe lessons, commercials, etc.). Videos must be available through a 3rd party video site like YouTube. View Example
Social Media: We will follow/like your Twitter, Pinterest and Facebook pages and share/retweet appropriate tweets and facebook posts (as well as create periodic posts about your brand/products).
News/PR: Appropriate press releases will be added to The Diabetic News website and included in “The Diabetic News” email dispatch and “The Diabetic Newsleter.”
Content contributed by our sponsors can be included in our email newsletters (subject to editorial approval). This can include things like recipes or articles. All contributed content includes links to the sponsor’s website.
Recipe Content Integration
Recipe integration is perfect for brands promoting food products. If this does not apply to you, or you just don’t want to include recipes, then choose one of our Lite sponsorships.
- Branded Recipe Integration (online): Up to 100 branded recipes can be added to the Diabetic Gourmet Magazine Recipe Archive which include multiple links to sponsor’s site (subject to editorial approval).
- Branded Recipe pages: The sponsor’s recipe will include a fixed logo position.
- Branded Recipe Integration (email): Up to 25 branded recipes can be included in the email dispatch being sponsored, which will include links to sponsor’s site (subject to editorial approval).
- Branded Recipe Category with Roadblock advertising: Sponsor will have their own category in the Diabetic Gourmet Magazine Recipe Archive (if recipes are provided). The 3 above-the-fold banners on the brand category page will be from that sponsor.
- Branded Recipe Product Links: Links to product information from specific branded recipe ingredients (if recipes are provided).
Sponsorship Levels
If you will not be including recipe content integration, then consider a Lite version. We also offer exclusive sponsorship options for specific product types:, such as Pasta; Nutrional Bar; Meal Delivery; Diabetic Supply; Sweetener; Soda; Pharmacy. Contact us for more information if this applies to you.
| Diabetic Gourmet Magazine Sponsorship | |||
|---|---|---|---|
| Platinum Level |
Gold Level |
Silver Level |
|
| Banner Advertising | |||
| Leaderboard, Medium Rectangle, and Wide Skyscraper | 1,050,000 | 700,000 | 600,000 |
| Sponsorship Badge | 300,000 (minimum) |
200,000 (minimum) | 200,000 (minimum) |
| Total Banners Delivered | 1,350,000 (minimum) |
900,000 (minimum) | 800,000 (minimum) |
| Email Advertising | |||
| Daily Diabetic Recipe | (3) 659,127 Delivered |
(2) 439,418 Delivered |
(1) 219,709 Delivered |
| The Diabetic News | (4) 117,004 Delivered |
(3) 87,753 Delivered |
(2) 58,502 Delivered |
| The Diabetic Newsletter | (1) 44,191 Delivered |
Not Included | Not Included |
| Contest Alert | (2) 53,090 Delivered |
Not Included | Not Included |
| Diabetic Newsletter (year end) | Yes 44,191 Delivered |
Yes 44,191 Delivered |
Yes 44,191 Delivered |
| Total Emails Delivered | 917,603 | 542,111 | 322,402 |
| Contest/Giveaway with Lead Generation | |||
| Length | 1 Month | Not Included | Not Included |
| Lead Generation | Yes, Opt-in | Not Included | Not Included |
| Survey Questions | Up to 6 | Not Included | Not Included |
| Email Announcements | 2 (97,281 delivered) |
Not Included | Not Included |
| Extra Promotion | Banners, email announcements, social media and forum posts | Not Included | Not Included |
| Content Integration | |||
| Official Sponsors Page | Yes | Yes | Yes |
| Search Keyword Ad | Yes | Yes | Yes |
| Special Offers Page | Yes | Yes | Yes |
| Text Links (50-word) | 300,000 | 200,000 | 100,000 |
| Video Embeds | Yes (up to 30) | Yes (15) | Yes (10) |
| Social Media | Yes | Yes | Yes |
| News/PR | Yes | Yes | Yes |
| Branded Recipe Integration (online) | Yes (up to 60) |
Yes (up to 30) |
Yes (up to 15) |
| Branded Recipes | Yes | Yes | Yes |
| Branded Recipe Integration (email) | Up to 25 | Up to 14 | Up to 7 |
| Branded Recipe Category with Road Block | Yes | Yes | Yes |
| Branded Recipe Product Links | Yes | Yes | Yes |
| Additional Features | |||
| Right of First Refusal | Yes | Yes | Yes |
| Statistics / Reports | Yes | Yes | Yes |
| Discounts on Additional Advertising | Yes, 10% | Yes, 10% | Yes, 10% |
| Sponsorship Rate | |||
| Annual Cost | $12,000 | $7,000 | $4,500 |
| Monthly Cost | $1000.00 | $583.33 | $375.00 |
| Lite Version No Recipe Integration (final 5 components) |
$11,000 $916.66/month |
$6,500 $541.66/month |
$4,100 $341.56/month |
Exclusive Sponsorships:
An exclusive sponsorship means that your brand will be the only official sponsor from that product category/type. For example, if you offer a diabetic-friendly pasta, then we will not accept any sponsorships from your competitors. This requires a platinum level sponsorship and a 20% premium. It also includes keyword listings in our search system. Any time someone searches our site, a sponsored listing will appear above the results for selected keywords (view example: pasta).
Campaign Statistics
Sponsors can login to view detailed statistics.
Stats can also be emailed or downloaded (spreadsheet).
Interested? Contact Us!
It is very easy to get your sponsorship up and running. Just get in touch with us with any questions you may have. You can use the following form, or you can contact our friendly advertising coordinator directly.
Contact Information:
Some Conditions and Additional Information
This is a brand-safe opportunity. In order to participate as an official sponsor, you must be approved by our editorial department.
Over the past 2 decades, we have worked with most major agencies, ad formats, and ad delivery services/systems.
Payment schedule can be setup as monthly, quarterly or annually.
