CAPCO Marketing

Established 1991

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Leaderboard

A Leaderboard Ad is a wide rectangular advertising space that measures 728-pixels-wide by 90-pixels-high (728×90) that can be seen at the top of website pages. It is the first ad seen on a page. You can’t miss them and Diabetic Gourmet Magazine is free of clutter and ad noise to distract readers from your advertising message (only one leaderboard appears per page).

Sample Screenshot

High-Impact ad unit that can’t be missed.
The first impression on every page it is seen.
Screen Shot of Leaderboard

 

Sample Ad:

Features

  • Image/file types can include GIF, GIF89, JPEG, Flash
  • Linked directly to advertiser url
  • Different url can be applied to different banners
  • Alternative text appears behind images
  • Border size of “1” automatically added
  • Available ROS, RON or can be targeted in some instances
  • Locations can include side-of-page areas beside content
  • Full statistics provided including impressions and click-throughs

Additional Options (additional fees may apply)

  • Delivery limitiations can include time of day, day of week, specific date, language, and browser.
  • Delivery capping (frequency) can be limited
  • Can geo-target by country
  • Can target by platform (desktop vs. mobile)

Leaderboard Ad Benefits:

  • Very large, highly visible ad size
  • Cost-effective tool for branding, product awareness, lead generation, direct sales.
  • Print-Friendly pages for articles and recipes feature top of page placement. Printed pages offer extended branding power.
  • Multiple creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creatives they use anytime during a campaign based on each individual Button’s performance.
  • Advertisers can extend elements from offline ad campaigns, such as direct mail, TV, Radio and print publications, and tie them into their campaign.

Interested in Advertising?

Please contact our friendly advertising coordinator using this contact form or use the contact information that follows it.

Contact Information as Image

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Since 1995, Diabetic Gourmet Magazine has been a premiere online magazine dedicated to diabetes living.

The combination of award-winning content and a targeted audience creates a powerful, cost-effective tool for premium brands interested in reaching people living with diabetes.

  • Advertising Overview
  • Media Kit

    • Print Version (pdf)
    • Advertising Products
    • Official Magazine Sponsorships
    • Ad Packages
    • Contest Sponsorship
    • Email Advertising
    • Banner Advertising
    • Medium Rectangle Banner
    • Leaderboard Banner
    • Wide Skyscraper Banner
    • Specials and Discounted Space
    • Ad Rate Card
    • Ad Specifations
    • International Advertising

Reaching Women


Great news -- women account for 79% of the Diabetic Gourmet Magazine audience!


Our Primary Audience: Women

Did you know...

Women make or influence 85% of all purchasing decisions

Women make 93% of the food purchasing decisions

75% of women identified themselves as the primary shoppers for their households

78% of women in the US use the Internet for product information before making a purchase

92% of women pass along information about deals or finds to others

Women mention brands an average of 73 times per week compared with just 57 times per week among males

73% of American women have printed a coupon from a website and 2 out of 5 have searched for a product because of an online coupon.

Recent News

  • Join Us for a JDRF Walk – Get Involved
  • Protect Diabetes Prevention Funding in New York

Some Clients

Who We've Worked With ›

Get Involved

Lets Move Initiative JDRF Diabetes Walk Tour de Cure Diabetes Bike Ride

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