Ad Specifications

• Image Dimensions: 728×90 pixels
• Maximum Initial Download Fileweight: 200k

• Image Dimensions: 160×600 pixels
• Maximum Initial Download Fileweight: 200k

• Image Dimensions: 300×250 pixels
• Maximum Initial Download Fileweight: 200k

• Image Dimensions: 120×60 pixels
• Maximum Initial Download Fileweight: 40k

• Up to 250 characters of text ad copy total

• Two (2) text ads per insertion (can be the same or different)
• Ad Heading: Up to two (2) 65-character lines (incuding spaces)
• Ad Body: Up to 17 lines of text at 65-ch each (including spaces) including URL
• We recommend a URL of 65-characters or less

Email sponsorships do not include click tracking. If you wish to have your sponsorship ad clicks tracked, you must request it. Redirect urls in text email ads display in the form of

http://capcomarketing.com/keyword or http://diabeticgourmet.com/keyword

• For times when the user’s browser does not support creative functionality (i.e. Flash, HTML5), provide a standard image file.
• Expansion not allowed for these units
• Video allowed for certain sizes. Contact us if you have video banners.
• Labeling Requirements, Font Size, etc.: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
• Submission Lead-Time: Min 3 business days before campaign start
• Max Video & Animation Frame Rate: 24 fps
• Maximum Animation Length: (i.e. Flash) 15-sec
• Audio Initiation: Must be user initiated (on click: mute/un-mute); default state is muted
• Hot Spot: Not to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.
• “User Initiation” defined: User initiation is the willful act of a user to engage with an ad. Users may interact by clicking on the ad, and/or rolling over an ad (or a portion of an ad). With respect to user initiation for the purposes of these guidelines, a roll-over is defined as a willful pause of the user’s cursor on the target portion of the creative (the “hot spot”), such pause lasting at least 1-second in duration, before an action may be initiated by the ad (i.e. trigger an expand, etc.). This pause/delay prevents unwanted user initiated actions, and false reporting of user engagement.

• We do not accept expanding ads, floating ads, pop-up or pop-under ads, or any invasive ads that take-over any portion of the browser window beyond the specified ad size unless they are clearly user-initiated.
• Up to 3 different ads can run simultaneously for each ad size
• Image/file types can include GIF87, GIF89a, JPEG, SWF (must also provide back-up GIF/JPG image for SWF)
• Flash files (SWF) must include clickTag (see “Flash” info)
• Alternative text up to 100 characters, including spaces, for images
• A border size of “1” is automatically added to all banners
• Linking URL not to exceed 200 characters
• Animation may loop 3 times, 30 seconds maximum

For more information on Flash Banner clickTag use, visit:

www.adobe.com/resources/richmedia/tracking/designers_guide

Creatives must be submitted for testing/approval at least 3 business days prior to the campaign start date.

Submitting Creatives:
Creatives and/or tags can be emailed or we can download them from a url provided by the advertiser/agency. Please include the advertiser’s name in the subject of the email and send directly to your advertising representative.

Additional Creative Characteristics:

• Ads must not be designed to mimic Publisher website, editorial fonts or colors.
• All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.

Rich Media Characteristics:

• Open Window Commands: Mouse-overs may only invoke ad interactions within the current ad window. Simple mouse-overs must not automatically open any new windows or websites.
• Initial Flash ad load must not exceed targeted ad size.
• Flash ads must include .SWF File with click-thru URLs
• GIF/JPG image provided as backup for Flash ads
• Flash Movies kept below 18 FPS
• Target=”_blank” is required in “basic actions” to ensure click-thru opens a new window
• clickTag code (which is case sensitive) must be embedded in .SWF file.