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Ad Specifications
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Ad Product
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Technical Specifications
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Leaderboard |
- Image Dimensions: 728x90 pixels
- Maximum Initial Download Fileweight: 40k
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Wide Skyscraper |
- Image Dimensions: 160x600 pixels
- Maximum Initial Download Fileweight: 40k
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Standard Banner |
- Image Dimensions: 468x60 pixels
- Maximum Initial Download Fileweight: 25k
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Medium Rectangle |
- Image Dimensions: 300x250 pixels
- Maximum Initial Download Fileweight: 40k
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Vertical Banner |
- Image Dimensions: 120x240 pixels
- Maximum Initial Download Fileweight: 25k
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Rectangle |
- Image Dimensions: 180x150 pixels
- Maximum Initial Download Fileweight: 20k
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Square Button |
- Image Dimensions: 125x125 pixels
- Maximum Initial Download Fileweight: 20k
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Button |
- Image Dimensions: 120x60 pixels
- Maximum Initial Download Fileweight: 20k
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Text Ad (50-word) |
- Up to 60-characters can be ALL-CAPS (at start of ad copy only)
- Up to 50-words of text ad copy total
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Email Sponsorship |
- Two text ads per insertion (can be the same or different)
- Two 40-character ALL-CAP heading lines (incuding spaces)
- 50 words text (or 10 lines at 60-ch each)
- 3 line footer that includes URL
- We recommend a URL of 65-characters or less
Email sponsorships do not include click tracking. If you wish
to have your sponsorship ad clicks tracked, you must request
it. Redirect urls in text email ads display in the form of
http://capcomarketing.com/TRACKING_ID
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Technical Specifications For All Ad Types
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- We do not accept expanding ads, floating ads, pop-up or pop-under ads, or any invasive ads that take-over any portion of the browser window beyond the specified ad size unless they are clearly user-initiated.
- Up to 6 different ads can run simultaneously for each ad size
- Image/file types can include GIF87, GIF89a, JPEG, SWF (must also provide back-up GIF/JPG image for SWF)
- Flash files (SWF) must include clickTag (see "Flash" info)
- Alternative text up to 100 characters, including spaces, for images
- A border size of "1" is automatically added to all banners
- Linking URL not to exceed 200 characters
- Animation may loop 3 times, 30 seconds maximum
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Flash (Shockwave) Information
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Initial Flash ad load must not exceed targeted ad size. Flash ads must include .SWF File with click-thru URLs, GIF/JPG image provided as backup, Flash Movies kept below 18 FPS, Target="_blank" is required in "basic actions" to ensure click-thru opens a new window. The wmode value should be "opaque". Z-index set to 5.
clickTag code (which is case sensitive) must be embedded in .SWF file as follows:
on (release) {
getURL(clickTag,"_blank");
}
For more information on Flash Banner clickTag use, visit:
www.adobe.com/resources/richmedia/tracking/designers_guide
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Additional Information / Guidelines
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Lead Time:
Creatives must be submitted for testing/approval at least 4 business days prior to the campaign start date.
Submitting Creatives:
Creatives can be emailed or we can download them from a url provided by the advertiser/agency. Please include the advertiser's name in the subject of the email and send directly to your advertising representative.
Creative Characteristics:
- Ads must not be designed to mimic Publisher website, editorial fonts or colors.
- All creatives must be designed with a solid background color to avoid unwanted color conflicts with the displaying page.
Rich Media Characteristics:
- Open Window Commands: Mouse-overs may only invoke ad interactions within the current ad window. Simple mouse-overs must not automatically open any new windows or websites.
- Initial Flash ad load must not exceed targeted ad size.
- Flash ads must include .SWF File with click-thru URLs
- GIF/JPG image provided as backup for Flash ads
- Flash Movies kept below 18 FPS
- Target="_blank" is required in "basic actions" to ensure click-thru opens a new window
- clickTag code (which is case sensitive) must be embedded in .SWF file.
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