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Skyscrapers

Description:

A Skyscraper Ad is a very tall, rectangular advertising space that measures 120-pixels-wide by 600-pixels-high (120x600). Skyscrapers are very hard to miss. They can be displayed using various image types and can also include HTML and javascript. They can generally be seen at the sides of website pages, usually within the upper portion of the page.

Sample Skyscraper Ad:

Features

• Image/file types can include GIF, GIF89, JPEG, Flash
• Linked directly to advertiser url
• Different url can be applied to different banners
• Alternative text appears behind images
• Border size of "1" automatically added
• Available ROS, RON or can be targeted in some instances
• Locations can include side-of-page areas beside content
• Full statistics provided including impressions and click-throughs

Additional Options (additional fees may apply)

• Delivery limitiations can include time of day, day of week, specific date, language, and browser.
• Delivery capping can be limited

Skyscraper Ad Benefits:

• Cost-effective
• Highly targeted audiences within specific subject matter
• Quantity discounts available per insertion order
• Repeat customer appreciation discounts
• Skyscrapers are instrumental in helping advertisers meet a variety of marketing goals. They are an attention grabbing, effective tool for branding, product awareness, lead generation, direct sales and more.
• Skyscrapers first appear within the first screen, or upper half, of content pages and continue down the page (600-pixels).
• Multiple creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creatives they use anytime during a campaign based on each individual banners performance.
• Advertisers can extend elements from offline ad campaigns, such as direct mail, TV, Radio and print publications, and tie them into their campaign.

Banner Rate Card

Dimensions: 120x600-Pixels