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Micro Bar

Description:

A Micro Bar Ad is a rectangular advertising space that measures 88-pixels-wide by 31-pixels-high (88x31). Micro Bar Ads can be displayed in either static or animated content using image types such as GIF, GIF89, and JPEG, and they are hyperlinked directly to the advertiser's website address.

Micro Bar are available ROS. Micro Bars are located at the sides of pages and generally appear below the fold, or closer to the bottom half of the frame.

Sample Micro Bar Ad:

Micro Bar Ad Benefits:

• Micro Bars are the lowest priced image-based ad products offered - but don't let the low price fool you, these ads can perform quite well. They are an inexpensive tool for branding and lead generation.
• Micro Bars are located at the sides of pages and generally appear below the fold, or closer to the bottom half of the frame. This can be quite beneficial to the advertiser because not only is the reader finished with the content on the page (their attention has been released). Sometimes Micro Bar's also appear within or near a site menu or directory, which increases it's exposure even more.
• Multiple Micro Bar's may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creatives they use anytime during a campaign.

Micro Bar Rate Card

88x31 pixels

Publication/Site	Run	Max File Size	Alt Text	Image Formats	Add'l Formats	Animation	Allow Third Party	Priced By	Open Rate	100k Rate	500k Rate
Diabetic Gourmet Magazine	ROS	3k	30 ch. inc. spaces	GIF, GIF89, JPEG	-	yes. 7 max loops; 5 max length	Yes	CPM	$9	$8	$5
The Gourmet Connection Magazine	ROS	3k	30 ch. inc. spaces	GIF, GIF89, JPEG	-	yes. 7 max loops; 5 max length	Yes	CPM	$7	$5	-
Gourmet Connection Marketplace	ROS	3k	30 ch. inc. spaces	GIF, GIF89, JPEG	-	yes. 7 max loops; 5 max length	Yes	CPM	$7	$5	-

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