A Leaderboard Ad is a wide rectangular advertising space that measures 728-pixels-wide by 90-pixels-high (728x90). It can generally be seen at the sides of website pages, usually within the upper portion of the page.

Sample Ad:

Features

• Image/file types can include GIF, GIF89, JPEG, Flash
• Linked directly to advertiser url
• Different url can be applied to different banners
• Alternative text appears behind images
• Border size of "1" automatically added
• Available ROS, RON or can be targeted in some instances
• Locations can include side-of-page areas beside content
• Full statistics provided including impressions and click-throughs

Additional Options (additional fees may apply)

• Delivery limitiations can include time of day, day of week, specific date, language, and browser.
• Delivery capping can be limited

Leaderboard Ad Benefits:

• Very large, highly visible ad size
• Cost-effective tool for branding, product awareness, lead generation, direct sales.
• Print-Friendly pages for articles and recipes feature top of page placement. Printed pages offer extended branding power.
• Multiple creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creatives they use anytime during a campaign based on each individual Button's performance.
• Advertisers can extend elements from offline ad campaigns, such as direct mail, TV, Radio and print publications, and tie them into their campaign.

Leaderboard Rate Card

Dimensions: 728x90-Pixels

Publication/Site	Run	Priced By	Open Rate	50k Rate	100k Rate	500k+ Rate
Diabetic Gourmet Magazine DiabeticGourmet.com	ROS	CPM	$24	$20	$18	Contact Us
The Diabetic News TheDiabeticNews.com	ROS	CPM	$24	$20	$18	Contact Us
Diabetic Network TheDiabeticNews.com DiabeticNetwork.com DiabeticGourmet.com DailyDiabeticRecipe.com DiabeticNewsletter.com	RON	CPM	$24	$20	$18	Contact Us
Gourmet Connection Magazine TGCmagazine.com	ROS	CPM	$13	$10	$8	Contact Us