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Buttons

A Button Ad is a rectangular advertising space that measures 120-pixels-wide by 60-pixels-high (120x60). Buttons are located at the sides of pages and generally appear below or near the fold.

Sample Button Ad:

Features

• Image/file types can include GIF, GIF89, JPEG, Flash
• Linked directly to advertiser url
• Different url can be applied to different banners
• Alternative text appears behind images
• Border size of "1" automatically added
• Available ROS, RON or can be targeted in some instances
• Locations can include side-of-page areas beside content
• Full statistics provided including impressions and click-throughs

Additional Options (additional fees may apply)

• Delivery limitiations can include time of day, day of week, specific date, language, and browser.
• Delivery capping can be limited

Button Ad Benefits:

• Buttons are among the lowest priced ad products offered, making it easier to achieve a favorable ROI. They are a cost-effective tool for branding, product awareness, lead generation, direct sales.

• Buttons are located at the sides of pages and generally appear below the fold, or closer to the bottom half of the frame. This can be quite beneficial to the advertiser because not only is the reader finished with the content on the page (their attention has been released), but there are typically fewer graphics or other ads sharing the same screen.

• Pages that feature recipes (like the sample screenshot below) are one of the most common areas for the Button Ads we offer (live chat is another area).

• Multiple creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creatives they use anytime during a campaign based on each individual Button's performance.

• Advertisers can extend elements from offline ad campaigns, such as direct mail, TV, Radio and print publications, and tie them into their campaign.

• Some button locations are available as an exclusive ad placement (such as in live chat).

Sample Screenshot

Banner Rate Card

Dimensions: 120x60-Pixels