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Banners

One of the oldest, most popular advertising choices online, a banner is a rectangular advertising space that measures 468-pixels-wide by 60-pixels-high (468x60).

Sample Banner:

Features

• Image/file types can include GIF, GIF89, JPEG, Flash
• Linked directly to advertiser url
• Different url can be applied to different banners
• Alternative text appears behind images
• Border size of "1" automatically added
• Available ROS, RON or can be targeted in some instances
• Locations can include top-of-page and/or lower page
• Full statistics provided including impressions and click-throughs

Additional Options (additional fees may apply)

• Delivery limitiations can include time of day, day of week, specific date, language, and browser.
• Delivery capping can be limited

Banner Benefits:

• Cost-effective
• Highly targeted audiences within specific subject matter
• Quantity discounts available per insertion order
• Repeat customer appreciation discounts
• Width makes it easy to design effective advertising
• Typically in the most eye-catching location on a webpage
• Instrumental in helping advertisers meet a variety of marketing goals. They are an effective tool for branding, product awareness, lead generation, direct sales and more.
• Multiple banner creatives may be run at the same time during an ad campaign, giving advertisers the opportunity to test the effectiveness of individual creatives and change the creatives they use anytime during a campaign based on each individual banner's performance.
• Advertisers can extend elements from offline ad campaigns, such as direct mail, TV, Radio and print publications, and tie them into their banner campaigns.

Sample Screenshot

Banner Rate Card